Plans
Three builds. Pick the one that fits the job.
Each one is a fixed recipe we have already built and tested, so the work goes into your site rather than into choosing a stack. The prices are on this page, in full.
Fastest to launch
Quick site
From $3,000 to build, $100 a month to run
Brochure, portfolio, one-pager or event site. Rarely edited after launch.
- Static Astro build, content in Markdown
- Served from S3 behind CloudFront
- No database and no plugins to patch
- Optional lightweight editor if you need one
- TLS certificate, renewed automatically
- Live in eight days
Most chosen
Standard site
From $7,000 to build, $250 a month to run
Marketing sites, small-business sites and blogs, for people who write their own content.
- WordPress on the Lux block theme
- Core block editor, no page builder
- A short vetted plugin list, kept short
- Dedicated instance with a CDN in front
- Hardening defaults applied at build time
- Automatic updates, backups and monitoring
- Brand colours and type applied from your palette
Most capable
Commerce & applications
From $12,000 to build, $100 a month to run
Stores, subscriptions, memberships and custom applications that handle real money.
- WooCommerce, or a custom application
- Graviton EC2 with a managed database
- CloudFront CDN and S3 object storage
- Isolated per client, nothing shared
- A staging site to test against
- Backups with a tested restore path
- Room to scale when traffic arrives
The price list
What a build costs
Sites are custom built. The build is billed once, the hosting monthly. Maintenance tickets are the changes we make for you after launch, included at the rate shown.
Quick site
| Basic | Professional | Enterprise | |
|---|---|---|---|
| Build | $3,000 | $12,000 | $30,000 |
| Hosting | $100/mo | $500/mo | $2,000/mo |
| Pages | Up to 7 | 7–12 | Unlimited |
| CMS | — | Yes | Yes |
| Maintenance | 4 tickets/mo | 8 tickets/mo | 15 tickets/mo |
| Turnaround | 8 days | 14 days | 21 days |
Standard site
Everything in the matching Quick site package, plus the content management system. The tech stack follows your advertising requirements.
| Basic | Professional | Enterprise | |
|---|---|---|---|
| Build | $7,000 | $20,000 | $35,000 |
| Hosting | $250/mo | $500/mo | $2,000/mo |
| Page templates | 3 | 4–7 | Unlimited |
| CMS | Yes | Yes | Yes |
| Maintenance | 4 tickets/mo | 8 tickets/mo | 15 tickets/mo |
| Turnaround | 8 days | 14 days | 21 days |
Commerce & applications
The tech stack depends on what the store has to do.
| Basic | Professional | Enterprise | |
|---|---|---|---|
| Build | $12,000 | $25,000 | $40,000 |
| Hosting | $100/mo | $500/mo | $2,000/mo |
| Design | Template designed | Customised template | Custom design |
| CMS | Yes | Yes | Yes |
| Maintenance | 4 tickets/mo | 8 tickets/mo | 15 tickets/mo |
| Turnaround | 8 days | 14 days | 21 days |
Also available on a store: inventory upload, fulfilment, media buying, marketing services and ad campaign management.
What every site gets
- A TLS certificate that renews itself
- Daily backups, kept off the server
- Security headers set at the edge
- Uptime monitoring that pages a human
- Core and plugin updates applied for you
- A person who knows your build
- Your domain and DNS stay yours
- Content exports in standard formats
- No contract lock-in and no exit fee
Advertising
If the site has to earn
Lux ran ad operations for NBC News, MSNBC, NBC Latino and TheGrio. The same team will traffic, optimise and report on your inventory, either on a flat fee or a share of what it brings in.
Ad operations — $2,000 a month, flat
- 20 orders
- 100 line items
- 120 creatives
Or a share of revenue
| Arrangement | What Lux does | Lux share |
|---|---|---|
| Managed direct sales | Monthly advertising initiatives sold, implemented and maintained by Lux. | 30% |
| Managed trafficking | You sell it. Lux handles pre-sales, inventory analysis, RFP responses, implementation and post-sale reporting to the advertiser. | 20% |
| Trafficking only | You sell it. Lux implements and yield-optimises it. | 10% |
Rate card
Work billed by the hour
Anything outside a package — a new feature, a migration, a design round, an audit — is quoted against these rates before the work starts.
| Resource | Description | Hourly rate |
|---|---|---|
| Executive consultant | An enterprise level executive with 15–20 years’ experience providing expertise on various subjects as required by companies or employees. | $300 |
| Sales training & coaching | An enterprise level executive with 15–20 years’ experience providing expertise on various subjects as required by companies or employees. | $300 |
| Senior ad operations manager | An experienced ad operations master with 15–20 years’ experience delivering complex advertising solutions. Billed in half-hour increments. | $200 |
| Senior solution architect / application owner | A senior technologist with 10+ years’ experience architecting technical solutions. | $150 |
| Creative director | A creative director with 10+ years’ experience designing technical solutions. | $150 |
| Strategy & planning | An experienced sales and marketing executive with 10–15 years’ experience delivering custom and in-depth sales and marketing strategy, plans and solutions. | $150 |
| Visual designer | A senior UI/UX resource with 5+ years of specific experience. | $130 |
| UI/UX specialist | A senior UI/UX resource with 5+ years of specific experience. | $125 |
| Amazon AWS deployment specialist | An infrastructure specialist with experience rolling out Amazon AWS for large organizations. | $125 |
| Project manager / SCRUM | An experienced project manager and SCRUM master with 10–15 years’ experience delivering complex IT projects. | $125 |
| Senior developer | A senior developer with 5+ years of technical experience. | $125 |
| Developer | A mid-level developer under 5 years of total experience. | $95 |
| Written content | Written content creation from a US based, English speaking writing professional with 5–10 years’ experience. | $95 |
| Video content | Video content creation from a US based videographer with 5–10 years’ experience. | $95 |
| Quality assurance specialist | A QA specialist with under 5 years of total experience reviewing and approving digital products. | $50 |
| Subject research | A dedicated researcher with under 10 years of total experience researching and reporting on niche subject matter. | $50 |
Monthly programmes
| Programme | What you get | Rate |
|---|---|---|
| Sales & marketing with outbound telemarketing | A custom sales and marketing plan with one dedicated outbound SDR making 150 calls a day. Includes multichannel digital, social, email and targeted ad campaigns. | $15,000/mo |
| Outbound telemarketing | One dedicated outbound SDR making 150 calls a day, with 5–10 years’ experience. | $8,000/mo |
| Sales & marketing | A custom sales and marketing strategy. Includes multichannel digital, social, email and targeted ad campaigns. | $8,000/mo |
How billing works
The build is invoiced once. Hosting is billed monthly and includes the maintenance tickets listed against your package. Work beyond that is quoted against the rate card and agreed in writing before anyone starts. Tell us what the site has to do and you will get both numbers back, in writing, with nothing added later.